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Coaching with Motivation and Emotion

Performing at work means dealing with a greater variety of more complex and dynamic challenges on a day-to-day basis. It is, therefore, unsurprising that stress is becoming a more common experience at work.

What is the Apter approach to Coaching?

The Apter approach is ultimately about helping people to become more adaptable, to manage their motivations, emotions and performance in changing and challenging situations. In this respect, it is also about helping people to become more proactively resilient and avoid having to ‘bounce back’ from stress. 

Coaching normally starts with a desire to change something. This, ultimately, means that there is an emotion that can be identifies. If we’re stressed or frustrated, we can wait it out and hope that things change, but hope is not a strategy. The aim of coaching is ultimately to help a coachee to develop their own strategies and create change.

Emotivation links Motivation and Emotion

We can use a variety of tools and techniques to manage stress at a symptomatic level, or control our behavioural response to emotions. While both of these offer some value, they both imply expending effort with no guarantee of success.

Both of these approaches have some value, but if we can learn to understand how our emotions are driven by motivation, we can manage our perspective so that our entire experience changes. This relationship between motivation and emotion, or emotivation, is at the heart of the Apter coaching method.


Coaching with the Motivational Styles Inventory

When initiating a longer-term coaching relationship, the Motivational Styles inventory provides a Apter Glassessnapshot of the coachee’s motivations, with the aim of understanding which motivations are underused, dominating experience and then finding alternative perspectives that will help them to adapt and perform more effectively or experience wellbeing. One of the ways in which the Motivational Styles inventory differs from other profiles is that is reasonable to expect the snapshot provided to evolve over time, or with coaching. For this reason a client can re-take the inventory multiple times without additional cost.


Coaching with Emotivation Coaching Cards

While a psychometric profile is a useful reference point in longer-term coaching and development, the emotivation cards provide a way of getting straight to the heart of the issue in a live coaching situation, creating insight and opening up multiple opportunities for change. These include:Emotion Cards

  • Changing the motivation (perspective)
  • Changing the sensation or feeling driving the emotions
  • Or, of course, managing the impact of the emotion

By starting with one or more emotions that relates to the situation at hand, the cards provide a structured approach to exploring the values and sensations that may be driving the emotion, how one’s behaviour might be perceived, with additional diagnostic questions and suggestions to aid both coach and coachee.


Complementary parts of a coaching toolkit

The profile and emotivation cards are, therefore, complementary tools to have as part of a coherent approach, to coaching and developing individuals, teams and leaders that is fundamentally different because it places an emphasis on adaptability by focusing on dynamic aspects of personality and experience.

If you would like to know more about the Apter Toolkit, whether you are internally responsible for learning and development, or are an external trainer or coach, please contact us.


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