+44 (0) 333 567 0811 hello@8connectpeople.com


Accelerate change, build agility, add value for your clients and stand out from the crowd.

Why join an apter coach training programme?

  • Create value for your clients, enhancing your relationship
  • Stand out from the crowd by providing innovative solutions
  • Deepen your knowledge and skills to facilitate change

– by learning to use the Apter method and coaching tools

 8Connect Consulting are the exclusive partner of Apter solutions in the UK

Apter method official representative

Emphasising changeability

The Apter method’s emphasis on agility and change makes it the ideal approach for the complexity and unpredictability of today’s world.

Powerfully diagnostic

We experience emotions but we can change our motivations. This simple principle and the relationship between motivation and emotion,  will enable you and your clients to get quickly to the heart of the issue. 


The Apter framework is holistic and versatile and can be applied to improve performance, relationships or wellbeing, for individuals or teams. 


I had the very good fortune to be on the recent Apter coach certification programme that Rob facilitated. It’s always wonderful to work with a person with deep insights of their subject. Rob has worked with Reversal Theory for many years, and he was so helpful in bringing it to life in practical ways for both business and sport. He always made me feel like he had time for me, was open to questions and challenges. I personally had great experience on the programme, learned loads and really enjoyed his company. Thanks for making it such a brilliant experience Rob.

Rob Griffiths

Managing Director, TrainingBible Coaching

I have just completed my Apter certification working with Rob. It’s been a hugely rewarding experience, understanding more about Reversal Theory and how this translates into how we as humans are a dynamic, paradoxical bunch of beings! What I have enjoyed most is that Reversal Theory removes the ‘labelling of’ people that perhaps other psychometric models encourage. The Apter framework has been a worthwhile addition to my coaching toolkit. Thank you so much Rob.

Heidi Dalgleish

Global People Solutions

Upcoming Apter coach Training DATES

As a certified Apter practitioner you and your clients will benefit from the full power and versatility of the Apter toolkit.

Because the framework represents a very different way of approaching human personality and performance, our training programme offers depth in both theory and application.

It will equip you to bring an innovative perspective to your client’s challenges, thereby enabling them to adapt, perform and relate more effectively.

Our next scheduled open virtual programme begins in September 2020 with further programmes to follow based on demand.


We are also able to offer tailored in-house certification programmes and partnerships to training and development consultancies or learning and development departments.

Let’s talk

Because of the current situation we schedule to programme based on the availability of potential participants. If you would like to arrange an informal, no-pressure conversation to explore whether the Apter toolkit is right for you, use the button below to provide a few details.


Used in leading companies

Thanks to the Apter method, we were able to implement a new way of working without imposing it, by internally training a team of motivational coaches. A real success.
Process Lead, Cosmetics Group

Motivational Styles allowed us to understand why we were needlessly under stress but also and above all to define new ways of working together, motivating and enabling performance.
HR Director

still have questions?

Who is the Apter Emotivation toolkit for?

The Apter Toolkit is well-suited to professionals that use some combination of coaching, facilitation and training as part of their practice. It is suitable whether you’re on an internal or external team.

Its range of tools means that it has applications for working with individual performers or leaders, teams or groups, but the emotivation framework itself has applications at a broader organisational level too. Based on Reversal Theory, its focus on broad motivations and emotions mean that it can provide insight into any human problem at work.

We can’t tell you if it’s right for you but we will have a very open and honest conversation about your goals and help you to make the decision.

Contact us to start a conversation.

What makes the Apter toolkit different to other tools?

First, the framework. It is based on a radically different psychological theory (Reversal Theory) that views people as inherently dynamic, changeable and even inconsistent. This means that it leads more naturally to change as a solution to solving a problem. It does this by focusing on the relationship between motivations and emotions (hence ‘emotivation’), showing that by changing our motivations we can experience circumstances completely differently. 

Second, certification enables you to use the full toolkit and not just one tool. This does mean that the training takes a bit longer than most individual tools, but at a similar price. So, you do have to invest a bit more time to become certified, but we believe that’s to your benefit and by training in the framework and a range of complementary tools you will be more confident and effective.

Can I use the Apter tools in recruitment?

Our view is that the Apter toolkit is best suited to developmental activities. Because the underlying theory focuses on dynamic, changeable states (motivational and emotional) rather than traits,  it does not claim to be predictive of overall role performance.

However, used with care it can add value to the recruitment process. Examples might include helping to generate a more holistic understanding of a candidate, generating probing interview questions or identifying strategies for onboarding people effectively.  

Contact us to discuss your objectives.

What do the tools cost after certification?

During certification training you will be given your own set of coaching cards and a game board, which are yours to keep. The remaining tools, including the Motivational Styles Inventory, Climate tool and Leadership 360 are pay-for-use.

Prices rices vary with volume but for single use are currently (ex VAT):

Apter Motivational Styles Inventory (including multiple re-tests): £100

Apter Coaching Cards  & Board set (£50)

Climate tool (Annually £300, single use £50)

Leadership 360 tool  (£300 set up + £10 per respondent)

As a certified consultant it is your choice how you re-charge these to your clients.

Do I have to pay for annual re-certification?

No. Unlike some providers we do not charge to keep your certification. We operate on a principle that if your practice using the Apter toolkit remains current, your certification will continue. We aim to build a strong community of practitioners, and therefore there will be different ways of demonstrating this by participating in the community as well as using the tools.

As new coaching tools are introduced, some update training may be required to enable you to use them. However, because of the common framework this should never be particularly onerous.

Can I become an Apter partner?

Yes. In the UK, 8Connect Consulting are the principal partner and we are interested in forging relationships with training companies and consultants who would like a closer relationship. Contact Rob Robson (hello@8connect.co.uk)

Outside of the UK, Apter Solutions are looking to build partnerships across the globe. We would be happy to talk to you initially, or you may contact Apter Solutions direct (contact@apter-france.com)

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